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October 15, 2018

​​Most people will at some point in their lives be interviewed. We could also probably tell a story a two about an interview that didn’t go the way we had hoped. These stories usually center around our own performance as the interviewee, but I’m here to tell you that i...

January 11, 2018

Think about your target customer and familiarize yourself with their values, desires, and pain points. As you begin to understand their values you can shape your marketing strategy to set your product up for success.

September 27, 2017

Customer validation is the process of getting feedback from your customers about your product. This starts with customer interviews.

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