-The Impact of User Research Technology on Data QualityQualitative data gathering methods such as in-depth interviews and focus groups have existed since the 1920s, when the importance of...
Generation FocusWhy Customer Interviews Should Be Done ContinuouslyCustomer discovery isn’t a one-step process. It is a tale of the customer experience from start to finish. It is a way of communicating with
Generation FocusHow to Understand Your Customer's Pains and GainsCustomer validation is the process of getting feedback from your customers about your product. This starts with customer interviews.