The Impact of User Research Technology on Data Quality
Qualitative data gathering methods such as in-depth interviews and focus groups have existed since the 1920s, when the importance of...
Customer Discovery in Action
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Generation Focus
Why Customer Interviews Should Be Done Continuously
Customer discovery isn’t a one-step process. It is a tale of the customer experience from start to finish. It is a way of communicating with
Generation Focus
How to Understand Your Customer's Pains and Gains
Customer validation is the process of getting feedback from your customers about your product. This starts with customer interviews.