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January 6, 2020

As researchers, we are used to hectic schedules and back-to-back interviews on the agenda. With this intensity, it’s easy to feel stressed or distracted. I’ve often experienced that the way I spend the minutes right before beginning a qualitative interview session can...

June 11, 2019

Home-Based research offers unique and valuable insights. Meeting at home provides a chance to connect with participants intimately, in a way that builds empathy with the user and gleans qualitative data on their lifestyle . However, home visits may present so...

April 7, 2019

If you have ever needed to recruit technical profiles for research, then you probably know that this is a challenging group to reach. We’ve spent time investigating the underlying causes of this issue and fool-proofing the outreach strategies that can give you the best...

January 2, 2019

The Generation Focus team concluded the 2018 year in the field, interviewing independent beauty professionals (IBP’s). Here are 5 tips to help you in the field.

October 15, 2018

​​Most people will at some point in their lives be interviewed. We could also probably tell a story a two about an interview that didn’t go the way we had hoped. These stories usually center around our own performance as the interviewee, but I’m here to tell you that i...

September 22, 2018


Performing market research requires direct interaction with your target demographic. Researchers need hard data from the individuals in their market. This data comes in the form of answers to survey questions, interviews, focus group responses, test sessions, and any...

July 19, 2018

Qualitative data gathering methods such as in-depth interviews and focus groups have existed since the 1920s, when the importance of demographics and consumer insight first came into the spotlight. Globalization and technological advancements since then have reshaped t...

May 1, 2018

Customer discovery isn’t a one-step process. It is a tale of the customer experience from start to finish. It is a way of communicating with your customer with

January 11, 2018

Think about your target customer and familiarize yourself with their values, desires, and pain points. As you begin to understand their values you can shape your marketing strategy to set your product up for success.

September 27, 2017

Customer validation is the process of getting feedback from your customers about your product. This starts with customer interviews.

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