About Us

Generation Focus -
A Modern Research Firm

We are a market research firm built to provide a cutting-edge customer experience. 


Who We Are

Based in New York City, we’re a team of millennials that lead ground-breaking market research strategies. 


What We Do

When it comes to user research, Generation Focus makes the pieces come together. We offer an array of services such as:


  • Respondent recruitment. We have experience and specialize in hard to find respondents.

  • Customer interviews. From questionnaires to in-depth interviews, we've done them all.

  • User testing. We offer both remote and in-person testing.

  • Interactive focus groups that reflect today's consumer

Our modern and creative environment is built to procure valuable insight from your target audience.


Why Work With Us?

If you’re looking for a better way to connect with your customers, we’re here to help.


Joanna Beer is the founder of Generation Focus. Before starting Generation Focus, Joanna worked in financial services where she managed data-driven products and services. Joanna has a BA in Global Studies with a concentration in Intercultural Communication from Warren Wilson College and an MSc from New York University in Management with a concentration in Managing Technology. She is also a Certified Anti-Money Laundering Specialist. Joanna manages Generation Focus out of New York City. 

Sascha Randal's background in Anthropology and IT has helped to shape Generation Focus. Before Generation Focus, as an immigration officer in Norway. She has specially trained in Refugee Status Determination (RSD) interview techniques and IT systems coordination.  Sascha has a B.A. in Cultural Anthropology from Western Washington University, where she also minored in Sociology and French. She completed a Masters in Comparative Politics from The University of Bergen in Norway. 

Cecilie Løvestam's background in psychology and research has fueled her dedication to the study of human behavior and the factors that allow people to thrive. Cecilie holds a master's degree in Applied Positive Psychology (MAPP) from the University of Pennsylvania and a B.Sc. in Applied Psychology from NYU. Cecilie has contributed to research at NYU’s Mindfulness and Education Laboratory and to NYU's research initiative The Human Project. In addition to research, Cecilie has experience from education, workshop facilitation, counseling, psychosocial assessments, and social work. 

©2018 by Generation Focus,New York