About Us

Generation Focus -
A Modern Research Firm

Joanna Beer is the founder of Generation Focus. Before starting Generation Focus, Joanna worked in financial services where she managed data-driven products and services. Joanna holds a MSc from New York University in Management with a concentration in Managing Technology and a BA in Global Studies with a concentration in Intercultural Communication from Warren Wilson College. She is also a Certified Anti-Money Laundering Specialist. Joanna manages Generation Focus out of New York City. 

Cecilie Løvestam's background in psychology and research has fueled her dedication to the study of human behavior and the factors that allow people to thrive. Cecilie holds a master's degree in Applied Positive Psychology (MAPP) from the University of Pennsylvania and a B.Sc. in Applied Psychology from New York University. Cecilie has contributed to research at NYU’s Mindfulness and Education Laboratory and to NYU's research initiative The Human Project. In addition to research, Cecilie has experience from education, workshop facilitation, counseling, psychosocial assessments, and social work. 

We are a research operations firm built to provide a cutting-edge customer experience. 


Who We Are

Based in New York City, we’re a team of researchers that lead ground-breaking market research strategies. 


What We Do

When it comes to user research, Generation Focus makes the pieces come together. We offer an array of services such as:


  • Respondent recruitment. We have experience and specialize in hard to find respondents.

  • Customer interviews. From questionnaires to in-depth interviews, we've done them all.

  • User testing. We offer both remote and in-person testing.

  • Interactive focus groups that reflect today's consumer

Our modern and creative environment is built to procure valuable insight from your target audience.


Why Work With Us?

If you’re looking for a better way to connect with your customers, we’re here to help.


©2020 by Generation Focus, New York