About Us

Generation Focus -
A Modern Research Firm

We are a research operations firm built to provide a cutting-edge customer experience. 


What We Do

When it comes to user research, Generation Focus makes the pieces come together. We offer an array of services such as:


  • Respondent recruitment. We have experience and specialize in hard to find respondents.

  • Customer interviews. From questionnaires to in-depth interviews, we've done them all.

  • User testing. We offer both remote and in-person testing.

  • Interactive focus groups that reflect today's consumer

Our modern and creative approach is designed to procure valuable insight from your target audience.


Why Work With Us?

If you’re looking for a better way to connect with your customers, we’re here to help.


Joanna Beer is the founder of Generation Focus. Before starting Generation Focus, Joanna worked in financial services where she managed data-driven products and services. Joanna holds a MSc from New York University in Management with a concentration in Managing Technology and a BA in Global Studies with a concentration in Intercultural Communication from Warren Wilson College. She is also a Certified Anti-Money Laundering Specialist. Joanna manages Generation Focus out of New York City. 

Cecilie Løvestam's background in psychology and research has fueled her dedication to the study of human behavior and the factors that allow people to thrive. Cecilie holds a master's degree in Applied Positive Psychology (MAPP) from the University of Pennsylvania and a B.Sc. in Applied Psychology from New York University. Cecilie has contributed to research at NYU’s Mindfulness and Education Laboratory and to NYU's research initiative The Human Project. In addition to research, Cecilie has experience from education, workshop facilitation, counseling, and social work. 

Anna Lucas is Generation Focus' Project Manager. Over the past ten years, Anna's work has been dedicated to building community and crafting meaningful experiences within education and the social impact space. Anna holds a bachelor's degree in Psychology and Leadership studies, as well as a master's degree in Applied Positive Psychology from the esteemed MAPP program at the University of Pennsylvania. Anna's personal research centers around cultivating community connection and enhancing collective wellbeing. In addition to her work with Generation Focus, Anna has an independent consulting practice and translates the science of Positive Psychology to support individuals and organizations to thrive! 

©2021 by Generation Focus, New York