San Francisco
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For projects of all sizes

For all types of participants

Generation Focus is a customer discovery research firm that connects companies to the right people for powerful insights.

We Make the Connection
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Research Recruitment


Our recruitment process connects you with respondents who align with your business objectives.


We specialize in getting research respondents from all walks of life, even those who seem hardest to find. Broaden the horizons of your business  with inclusive research that gets you powerful insights.

Analyzing the data
Full-Scale Ops Support


With our full-scale operations support, you can research at scale. From project set-up to administration and logistics during execution, we’ll do what it takes to make sure your research is done right.

Let us handle screening, scheduling, legal processes, and incentives so you can focus on your business.

Customer Discovery Interview
Next Level Research


Our customer discovery research results give you the knowledge you need to guide your business. We offer support for ethnographic, qualitative, design, and quantitative research.

Let us help make your next research project easier. We'll handle it all - recruitment, surveys, focus groups, in-depth interviews, and more.


Our inclusive research practices ensure that you have the insights you need to make your business and services accessible to your target audiences. Leave the groundwork to our professional research team. We ensure that your data is reliable and inclusive from top to the bottom. Work with us and access inclusive research that makes a difference.


It’s time your data evolved. We’ll help it do that.

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